With Google Shopping and Performance Max your catalogue becomes a set of visual ads that appear in searches and across several Google channels. In Cantù, in the province of Como, NewVisibility sets up product feeds, campaigns and measurement for online shops in Como, Brianza, Milan and Canton Ticino.
The result depends on a few elements, which we take care of together with your e-commerce business between Como and Milan.
If your catalogue lives in the management system, the feed can be generated automatically from real data. We work on your e-commerce and on ERP, CRM and PIM integrations, so prices and stock in the ads stay aligned with your website.
Tell us about your catalogue
Tell us about your catalogue: from Cantù we will tell you how to set up the campaigns.
Products in Shopping ads appear as cards with photo, title, price and store name in Google results. It all comes from the feed data, so it needs careful attention. From Cantù we help online shops in Como, Brianza and Milan present every item at its best.
Google Merchant Center is the free platform where you upload and manage the product data used by Shopping and Performance Max. Without a properly configured account you cannot start. In Cantù we set it up and connect it to the website for companies in Como, Brianza and Milan.
A product feed for Google must include, for each item, an identifier, clear title, description, sharp image, price, availability and codes such as the GTIN where they exist, all consistent with the website. From Cantù we build it for the catalogues of companies in Como, Brianza and Milan.
A Performance Max campaign is a Google Ads format that uses automation to show ads across several channels, such as Search, Shopping, YouTube and Display, with a single campaign. You provide goals and materials. From Cantù we manage it for companies in Como, Brianza and Milan.
Between Performance Max and Shopping there is no choice that suits everyone: Shopping gives more control over products and searches, Performance Max more channels with more automation, and they are often used together. We assess each case from our studio in Cantù for online shops in Como and Milan.
You steer Performance Max with assets and audience signals: assets are texts, images and videos that Google combines in ads, while signals indicate who might convert. They guide the automation without constraining it. In Cantù we also produce photos and videos for companies in Como and Brianza.
To connect the ERP catalogue to the Google feed you develop an integration that reads products, prices and stock from the ERP or PIM and sends them to Merchant Center regularly. NewVisibility builds it in Cantù for companies in Como, Brianza and Milan.
To promote an e-commerce business in Brianza or Milan on Google Shopping you need a well-kept catalogue, a fast website and campaigns with clear goals, whether local, national or international. From Cantù, near Como, we connect website, feed and campaigns for online shops in the area.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
For an e-commerce business in Cantù, Shopping and Performance Max are managed by NewVisibility: a Google Partner agency whose in-house team develops the website, integrations, photos, videos and campaigns. We also work with companies in Como, Brianza, Milan and Canton Ticino.
The main Google Ads campaign types are Search, Performance Max, Shopping, Display and YouTube, each with a different goal. Several formats are often combined. NewVisibility, a Google Partner agency in Cantù, helps companies in Como, Brianza and Milan choose the right ones.
Remarketing shows targeted ads to people who have already visited your website or watched your videos, reminding them of the products and services they saw. It is widely used by companies in Como, Brianza and Milan and requires a correct cookie banner, to be checked with your consultant or DPO.
To connect website contacts to the CRM, form enquiries are transferred to the management system with the campaign source, and the commercial outcome can flow back to the ads. We develop these integrations in Cantù for B2B companies in Como, Brianza and Milan.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
You integrate campaigns, website, photos and videos by entrusting them to a single team: in Cantù we develop the website, produce the visual content and manage Google Ads, with consistent messages for companies in Como, Brianza and Milan.
