What happens to every enquiry
An orderly flow avoids lost or duplicated contacts.
Optimising for valuable contacts
When the commercial outcome is known, campaigns can be judged on the contacts that really matter, not on all enquiries. It works for B2B companies between Como and Lugano.
Want to connect your website and CRM?
Tell us about your management system: we reply from Cantù.
The Google Ads campaign report is read starting from conversions, then spend, and finally context data such as impressions and clicks. It helps decide what to strengthen or correct. In Cantù we go through it in simple terms with companies in Como and Milan.
To track campaigns in Italy and Switzerland you distinguish markets, languages, currencies and consent rules in separate accounts, conversions and reports. From Cantù we work with companies in Como, Milan, Lugano and Canton Ticino; for each country's rules it is best to consult your adviser.
NewVisibility, a Google Partner agency in Cantù, sets up Google Ads tracking for companies in Como, Brianza, Milan and Ticino. The in-house team develops the website, configures tags and events and manages the campaigns, with no suppliers to coordinate.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
Following up Google Ads leads requires a quick reply, a single place to collect enquiries and a link to the CRM to know which ones become customers. From Cantù we help companies in Como, Brianza and Milan avoid losing leads.