What to look at to evaluate a campaign
The metrics for evaluating a Google Ads campaign should be chosen according to the goal: contacts, sales or awareness. For companies in Como, Brianza and Milan we always start from what matters for the business.
Fewer vanity metrics, more decisions
Clicks and impressions alone do not tell you whether the campaign works. We cross-check them with conversions and, when needed, with data from your CRM, to understand which searches bring real customers. From Cantù we deliver clear reports, with no numbers for their own sake.
Which metrics matter for your company?
Let's talk: we help businesses in Como, Milan and Lugano read their campaign data.
A Google Ads campaign should be checked every day on the essential signals, such as budget and anomalies, with deeper analysis at regular intervals. Avoiding continuous changes helps in reading the data. In Cantù we look after the accounts of companies in Como, Brianza and Milan this way.
The Google Ads learning phase is the period in which the algorithm collects data after launch or a major change, and results can fluctuate. For companies in Como, Brianza and Milan we plan our interventions from Cantù, avoiding judging or changing things too early.
To handle the seasonality of a business in Brianza you analyse the history of searches and conversions, anticipate peaks and adjust budget, ads and bids by period. From Cantù we plan with companies in Como, Brianza and Milan, so the campaign starts before demand does.
Competitive keywords cost more because many advertisers want the same search and Google's auction pushes the price of the click up. From Cantù, for companies near Como and Milan, we analyse the industry and also choose more specific searches.
Quality Score is the score Google uses to rate the relevance of ad, keyword and landing page. Higher quality helps you appear better and spend more efficiently. For companies in Como and Milan we work on ads and website together, from our studio in Cantù.