Planning ahead, not chasing demand
To handle the seasonality of a business in Brianza in Google campaigns you analyse the history of searches and conversions, anticipate demand peaks and adjust budget, ads and bids by period.
Many businesses between Como, Brianza and Milan, from furniture to interiors, from fashion to tourism, have very definite cycles: from Cantù we read them together with you, so the campaign starts before the peak and not after it.
The elements of a seasonal calendar
Every business has its own rhythm: this is what we put in the plan.
AI for Google Ads is used to generate variants of texts, images and videos and to analyse data, always with human supervision. In Cantù we use it for the campaigns of companies in Como, Brianza and Milan, keeping consistency with your market and your tone of voice.
Monthly Google Ads management with NewVisibility includes daily monitoring, ongoing optimisation, reports and a regular review of results. We are a Google Partner agency in Cantù, in the province of Como, and we work with companies between Como, Brianza, Milan and Canton Ticino with a single team.
You optimise a Google Ads campaign by analysing searches, ads, bids and conversions, adding negative keywords and moving budget to the campaigns that perform. In Cantù we look after the accounts of companies in Como, Brianza and Milan this way, with data-based actions and no promise of guaranteed results.
The Google Ads campaign report is read starting from conversions, then spend, and finally context data such as impressions and clicks. It helps decide what to strengthen or correct. In Cantù we go through it in simple terms with companies in Como and Milan.
Keyword match types are the rules that decide which searches trigger your ad: broad, phrase or exact. The broader they are, the more people you reach, but with a higher risk of waste. For companies in Como and Brianza we calibrate them on the goal and correct them by looking at real searches.