How do you read a campaign report?

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A campaign report is read starting from goals, not from the biggest numbers.

To read a Google Ads campaign report you look first at conversions, then costs, and finally context data such as impressions and clicks. The report tells you what worked and what needs correcting. In Cantù, for companies in Como, Brianza and Milan, we go through it with you in simple terms and without needless jargon.

Results first

Calls, enquiries and purchases linked to the campaigns: the starting point of every reading.

Then spend

How much budget was used and where, to understand whether it should move to more effective ads and keywords.

Finally context

Impressions, clicks, devices and geographic areas help explain why a result changes.

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Reporting

Clear reports, concrete decisions

Every comparison is linked to an action: strengthen, correct, pause. Also find out how we use Google campaigns for companies between Como, Milan and Lugano.

Creative strategy and digital marketing, NewVisibility communication agency
Portfolio

Some of our work

Want to understand your campaign results?

Write to us from Como, Milan or Lugano: we read your data together.

Services of interest

To track campaigns in Italy and Switzerland you distinguish markets, languages, currencies and consent rules in separate accounts, conversions and reports. From Cantù we work with companies in Como, Milan, Lugano and Canton Ticino; for each country's rules it is best to consult your adviser.

NewVisibility, a Google Partner agency in Cantù, sets up Google Ads tracking for companies in Como, Brianza, Milan and Ticino. The in-house team develops the website, configures tags and events and manages the campaigns, with no suppliers to coordinate.

A conversion in Google Ads is a valuable action taken after the ad: a phone call, a submitted form, a purchase. Measuring it lets you judge campaigns on results and not just clicks. In Cantù, between Como and Milan, we define together the conversions that matter for your company.

Following up Google Ads leads requires a quick reply, a single place to collect enquiries and a link to the CRM to know which ones become customers. From Cantù we help companies in Como, Brianza and Milan avoid losing leads.

To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.

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