Each market has its own needs, which the tracking must respect.
Italy and Switzerland
One tracking setup for two markets
To track campaigns aimed at customers in Italy and Switzerland you organise accounts, conversions and reports so as to distinguish the two markets, taking into account different languages, currencies and consent rules. NewVisibility, in Cantù in the province of Como, works with companies in Como, Milan, Lugano and Canton Ticino with a clear structure.
What to separate
The aspects to distinguish
- Campaigns and geographic areas
- Languages of ads and pages
- Currencies and conversion value
- Consent and notices by country
For the privacy and cookie rules of the two countries, ask your consultant or DPO.
We take care of the technical side; for the regulatory side you will find an introduction on the page Privacy, GDPR, nLPD and cookies.
NewVisibility, a Google Partner agency in Cantù, sets up Google Ads tracking for companies in Como, Brianza, Milan and Ticino. The in-house team develops the website, configures tags and events and manages the campaigns, with no suppliers to coordinate.
A conversion in Google Ads is a valuable action taken after the ad: a phone call, a submitted form, a purchase. Measuring it lets you judge campaigns on results and not just clicks. In Cantù, between Como and Milan, we define together the conversions that matter for your company.
To track calls, forms and purchases you configure dedicated events on the website and in the ads, so every contact is attributed to the campaign that generated it. In Cantù we do it for companies in Como, Brianza and Milan, starting from the website and business goals.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
The return of a Google Ads campaign is evaluated by comparing the investment with tracked conversions: calls, enquiries and purchases, also considering lead quality. As a Google Partner agency in Cantù, for companies in Como and Milan, we make every result measurable.