Google Tag Manager is Google's free tool for installing and managing website tags and events without changing the code every time. It keeps tracking orderly and verifiable. We configure it from Cantù for companies in Como, Brianza and Milan that run Google Ads campaigns.
To link Google Analytics 4 to Google Ads you associate the two accounts from the Analytics settings and import events as conversions, after checking them. That way you see what users do after the click. We handle it in Cantù for companies between Como and Milan.
Consent Mode makes Google tags adapt to the choices users make in the cookie banner, to handle measurement and advertising consistently. For the legal aspects, check with your consultant or DPO. In Cantù we configure it for companies in Como, Brianza and Milan.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
Following up Google Ads leads requires a quick reply, a single place to collect enquiries and a link to the CRM to know which ones become customers. From Cantù we help companies in Como, Brianza and Milan avoid losing leads.