What is Google Tag Manager?

Google Tag Manager is the container where all of a website's tracking codes are managed.

Google Tag Manager is a free Google tool that lets you install and edit tags, events and pixels without touching the website code every time. NewVisibility, in Cantù in the province of Como, configures it for companies in Como, Brianza and Milan that invest in Google Ads and want orderly, verifiable measurement.

Why you need it

One place for all your tags

With a single container, tracking stays clean and easy to check.

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Benefits

Fewer changes to the website, more order

  • Events and conversions managed in a single container
  • Changes tested before publication
  • Link with Google Analytics and Google Ads
  • Consistent management of cookie consent, to be checked with your consultant

Tracking works best on a bespoke website.

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Want your tracking set up properly?

Tell us about your website: we help from Cantù, for companies in Como, Milan and Lugano.

Services of interest

To link Google Analytics 4 to Google Ads you associate the two accounts from the Analytics settings and import events as conversions, after checking them. That way you see what users do after the click. We handle it in Cantù for companies between Como and Milan.

Consent Mode makes Google tags adapt to the choices users make in the cookie banner, to handle measurement and advertising consistently. For the legal aspects, check with your consultant or DPO. In Cantù we configure it for companies in Como, Brianza and Milan.

Enhanced conversions use first-party data, collected directly on your website and sent to Google in protected form, to measure contacts and purchases better. We assess with you whether to activate them, together with your privacy consultant. We work from Cantù for companies in Como and Milan.

Following up Google Ads leads requires a quick reply, a single place to collect enquiries and a link to the CRM to know which ones become customers. From Cantù we help companies in Como, Brianza and Milan avoid losing leads.

To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.

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