Enhanced conversions improve measurement by using first-party data, that is, data users give directly to you, for example in a form, sent to Google in protected form. They help link contacts and purchases to the ads more accurately. In Cantù, for companies in Como and Brianza, we assess case by case whether and how to activate them. For consent and privacy, check with your consultant or DPO.
That is why a well-designed website and clear forms matter: data collected transparently makes measurement more reliable, including for campaigns between Milan and Lugano. Find out how we work with ERP, CRM and PIM integrations.
To connect website contacts to the CRM, form enquiries are transferred to the management system with the campaign source, and the commercial outcome can flow back to the ads. We develop these integrations in Cantù for B2B companies in Como, Brianza and Milan.
The Google Ads campaign report is read starting from conversions, then spend, and finally context data such as impressions and clicks. It helps decide what to strengthen or correct. In Cantù we go through it in simple terms with companies in Como and Milan.
To track campaigns in Italy and Switzerland you distinguish markets, languages, currencies and consent rules in separate accounts, conversions and reports. From Cantù we work with companies in Como, Milan, Lugano and Canton Ticino; for each country's rules it is best to consult your adviser.
Google ads are paid and start straight away; organic results are earned over time with an optimised website and content. They are complementary routes. For companies in Como, Brianza and Milan we often work on both, from our studio in Cantù.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
