When you need one, when the other
Ads are useful for launching an offer, covering the most competitive searches or testing a market. Organic ranking builds lasting visibility: we cover it on the SEO content page.
- Ads: control over budget, area and timing
- Organic: trust and long-term presence
- Together: more space on the results page
For companies in Como, Brianza and Milan we often work on both, from our studio in Cantù.
Ads, organic or both?
Tell us your situation: we will help you choose the right mix.
Google Ads for B2B works when it intercepts specific searches from people looking for a supplier or a solution: volumes are often low but qualified. We do not guarantee results, but we build measurable campaigns for companies in Como and Brianza, which can be linked to the CRM.
The most common Google Ads mistakes are vague goals, keywords that are too generic, missing tracking and neglected landing pages. Without constant monitoring the budget gets dispersed. We often see them in companies in Como, Brianza and Milan that start on their own.
A Google Ads campaign at an agency involves strategy, campaign management, photos, videos, web development and analysis. NewVisibility, a Google Partner agency in Cantù, brings these skills together in an in-house team for companies between Como, Milan and Lugano.
A Performance Max campaign is a Google Ads format that uses automation to show ads across several channels, such as Search, Shopping, YouTube and Display, with a single campaign. You provide goals and materials. From Cantù we manage it for companies in Como, Brianza and Milan.
Smart bidding is the set of automated bidding strategies in Google Ads: the algorithm adjusts the bid at every auction based on conversion signals. For companies in Como and Brianza we use it with well-tracked conversions and constant supervision from our team in Cantù.