Automation yes, but with supervision
For the companies in Como, Brianza and Milan that we look after from Cantù, automated bidding is a tool, not an autopilot.
Want to understand which bidding strategy suits you?
Write to us from the province of Como, Milan or Ticino: we assess your data together.
A/B testing ads compares two variants, for example two headlines, changing one element at a time: the winner is decided by clicks and conversions, not by hunch. From Cantù we apply it to the campaigns of companies in Como, Milan and Lugano, waiting for enough data before drawing conclusions.
A Google Partner agency reduces budget waste by excluding irrelevant searches, narrowing down areas and hours of little use, and tracking every conversion. NewVisibility, in Cantù in the province of Como, checks the accounts of companies between Como, Brianza and Milan every day, without promising guaranteed results.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
The Google Ads campaign report is read starting from conversions, then spend, and finally context data such as impressions and clicks. It helps decide what to strengthen or correct. In Cantù we go through it in simple terms with companies in Como and Milan.