To understand what works in a Performance Max campaign you analyse recorded conversions, product groups, asset groups and the channel information that Google makes available. The report is less detailed than a classic campaign, so tracking set up beforehand makes the difference. From Cantù we set up this reading for companies in Como, Brianza and Milan.
Each level answers a different question and leads to a concrete decision.
If some products absorb budget without selling, they are separated into dedicated groups; if certain assets do not work, they are replaced. Measuring your e-commerce well means linking ads to real orders, without promising a return: the numbers depend on your market.
Write to us from Como, Milan or Lugano: we will analyse data and tracking together.
For an e-commerce business in Cantù, Shopping and Performance Max are managed by NewVisibility: a Google Partner agency whose in-house team develops the website, integrations, photos, videos and campaigns. We also work with companies in Como, Brianza, Milan and Canton Ticino.
Products in Shopping ads appear as cards with photo, title, price and store name in Google results. It all comes from the feed data, so it needs careful attention. From Cantù we help online shops in Como, Brianza and Milan present every item at its best.
Google Merchant Center is the free platform where you upload and manage the product data used by Shopping and Performance Max. Without a properly configured account you cannot start. In Cantù we set it up and connect it to the website for companies in Como, Brianza and Milan.
You integrate campaigns, website, photos and videos by entrusting them to a single team: in Cantù we develop the website, produce the visual content and manage Google Ads, with consistent messages for companies in Como, Brianza and Milan.
The main Google Ads campaign types are Search, Performance Max, Shopping, Display and YouTube, each with a different goal. Several formats are often combined. NewVisibility, a Google Partner agency in Cantù, helps companies in Como, Brianza and Milan choose the right ones.
