Google Merchant Center is the free platform where you upload and manage the product data that Google uses for Shopping and Performance Max. Without a properly configured account you cannot start. NewVisibility, in Cantù in the province of Como, sets it up and connects it to your website for companies in Como, Brianza and Milan.
Write to us from Como, Milan or Lugano: we will check the configuration together.
A product feed for Google must include, for each item, an identifier, clear title, description, sharp image, price, availability and codes such as the GTIN where they exist, all consistent with the website. From Cantù we build it for the catalogues of companies in Como, Brianza and Milan.
A Performance Max campaign is a Google Ads format that uses automation to show ads across several channels, such as Search, Shopping, YouTube and Display, with a single campaign. You provide goals and materials. From Cantù we manage it for companies in Como, Brianza and Milan.
Between Performance Max and Shopping there is no choice that suits everyone: Shopping gives more control over products and searches, Performance Max more channels with more automation, and they are often used together. We assess each case from our studio in Cantù for online shops in Como and Milan.
To connect website contacts to the CRM, form enquiries are transferred to the management system with the campaign source, and the commercial outcome can flow back to the ads. We develop these integrations in Cantù for B2B companies in Como, Brianza and Milan.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
