Small defects in the data block or penalise ads. From Cantù we check them one by one.
Product feed
A feed done well
A product feed for Google is a structured list in which each item has an identifier, title, description, image, price, availability and codes such as the GTIN where they exist. The more complete the data and the more consistent with your website, the better Google understands when to show the product.
For the catalogues of companies in Como, Brianza and Milan we start from the real data in the management system, so the feed does not fall behind your shop's prices.
Price list and product sheet generation
Data quality
What we check in every feed
- Clear titles with brand and features
- Sharp images, product clearly visible
- Prices and availability identical to the website
- Google categories assigned correctly
A Performance Max campaign is a Google Ads format that uses automation to show ads across several channels, such as Search, Shopping, YouTube and Display, with a single campaign. You provide goals and materials. From Cantù we manage it for companies in Como, Brianza and Milan.
Between Performance Max and Shopping there is no choice that suits everyone: Shopping gives more control over products and searches, Performance Max more channels with more automation, and they are often used together. We assess each case from our studio in Cantù for online shops in Como and Milan.
You steer Performance Max with assets and audience signals: assets are texts, images and videos that Google combines in ads, while signals indicate who might convert. They guide the automation without constraining it. In Cantù we also produce photos and videos for companies in Como and Brianza.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
You integrate campaigns, website, photos and videos by entrusting them to a single team: in Cantù we develop the website, produce the visual content and manage Google Ads, with consistent messages for companies in Como, Brianza and Milan.