A Performance Max campaign is a Google Ads format that uses automation to show your ads across several channels with a single campaign: Search, Shopping, YouTube, Display, Discover, Gmail and Maps. You provide goals, budget and creative materials; Google chooses where and when to show them.
For companies in Cantù, Como and Milan, NewVisibility sets up conversion goals, feed and assets, then checks every day where the budget goes. No results are promised: what counts is the quality of the catalogue, measurement and consistency with the website. For the materials you can count on our creative strategy work.
Tell us about your catalogue and goals: from Cantù we will tell you whether it is the right format.
Between Performance Max and Shopping there is no choice that suits everyone: Shopping gives more control over products and searches, Performance Max more channels with more automation, and they are often used together. We assess each case from our studio in Cantù for online shops in Como and Milan.
You steer Performance Max with assets and audience signals: assets are texts, images and videos that Google combines in ads, while signals indicate who might convert. They guide the automation without constraining it. In Cantù we also produce photos and videos for companies in Como and Brianza.
To connect the ERP catalogue to the Google feed you develop an integration that reads products, prices and stock from the ERP or PIM and sends them to Merchant Center regularly. NewVisibility builds it in Cantù for companies in Como, Brianza and Milan.
You integrate campaigns, website, photos and videos by entrusting them to a single team: in Cantù we develop the website, produce the visual content and manage Google Ads, with consistent messages for companies in Como, Brianza and Milan.
The main Google Ads campaign types are Search, Performance Max, Shopping, Display and YouTube, each with a different goal. Several formats are often combined. NewVisibility, a Google Partner agency in Cantù, helps companies in Como, Brianza and Milan choose the right ones.
