One catalogue, a single source of data
To connect the management system catalogue to the Google feed you create an integration that reads products, prices and stock from the ERP or PIM, transforms them into the format required by Merchant Center and updates them regularly. That way you do not have to upload files by hand and the ads reflect what you really sell.
NewVisibility develops these integrations in Cantù for companies in Como, Brianza and Milan, starting from your own management system.
ERP, CRM and PIM integrations
From internal data to ads
The path is the same for the catalogues of companies between Como and Lugano, with adjustments case by case.
Have a management system to connect?
Tell us which one you use: we will reply from Cantù with the possible options.
To promote an e-commerce business in Brianza or Milan on Google Shopping you need a well-kept catalogue, a fast website and campaigns with clear goals, whether local, national or international. From Cantù, near Como, we connect website, feed and campaigns for online shops in the area.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
For an e-commerce business in Cantù, Shopping and Performance Max are managed by NewVisibility: a Google Partner agency whose in-house team develops the website, integrations, photos, videos and campaigns. We also work with companies in Como, Brianza, Milan and Canton Ticino.
To connect website contacts to the CRM, form enquiries are transferred to the management system with the campaign source, and the commercial outcome can flow back to the ads. We develop these integrations in Cantù for B2B companies in Como, Brianza and Milan.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.