Before switching on the ads we check the foundations they rest on.
What we look at
Key points for an online shop
- Clear product page that loads fast
- Complete, up-to-date feed
- Clear shipping and returns
- Conversions tracked all the way to the order
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
For an e-commerce business in Cantù, Shopping and Performance Max are managed by NewVisibility: a Google Partner agency whose in-house team develops the website, integrations, photos, videos and campaigns. We also work with companies in Como, Brianza, Milan and Canton Ticino.
Products in Shopping ads appear as cards with photo, title, price and store name in Google results. It all comes from the feed data, so it needs careful attention. From Cantù we help online shops in Como, Brianza and Milan present every item at its best.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
You integrate campaigns, website, photos and videos by entrusting them to a single team: in Cantù we develop the website, produce the visual content and manage Google Ads, with consistent messages for companies in Como, Brianza and Milan.