How do products appear in Shopping ads?

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Shopping ads

A shop window inside Google results

Products in Google Shopping ads appear as cards with photo, title, price and store name, directly in search results and in the Shopping tab. People searching for a product immediately see what you offer, before even entering your website. For an online shop in Como or Brianza it is a way to be found at the moment when purchase is closest.

Google does not use hand-written text as in classic ads: it builds the card from the product feed data.

Anatomy

What people searching for your product see

Each card shows few elements, but each one affects the click. From Cantù we take care of them for companies between Como and Milan.

Image
The main product photo, sharp and distraction-free
Title
Brand, product type and key features
Price
Aligned with the real price on your website
Availability
The product can be bought now
Portfolio

Online shops and digital projects

Contact

Bring your products to Google

Let's talk: we will tell you how your items would appear.

Contact us
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Google Merchant Center is the free platform where you upload and manage the product data used by Shopping and Performance Max. Without a properly configured account you cannot start. In Cantù we set it up and connect it to the website for companies in Como, Brianza and Milan.

A product feed for Google must include, for each item, an identifier, clear title, description, sharp image, price, availability and codes such as the GTIN where they exist, all consistent with the website. From Cantù we build it for the catalogues of companies in Como, Brianza and Milan.

A Performance Max campaign is a Google Ads format that uses automation to show ads across several channels, such as Search, Shopping, YouTube and Display, with a single campaign. You provide goals and materials. From Cantù we manage it for companies in Como, Brianza and Milan.

Remarketing shows targeted ads to people who have already visited your website or watched your videos, reminding them of the products and services they saw. It is widely used by companies in Como, Brianza and Milan and requires a correct cookie banner, to be checked with your consultant or DPO.

To connect website contacts to the CRM, form enquiries are transferred to the management system with the campaign source, and the commercial outcome can flow back to the ads. We develop these integrations in Cantù for B2B companies in Como, Brianza and Milan.

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