Remarketing shows targeted ads to people who have already interacted with your website or your video content, reminding them of the products and services they saw. It is one of the tools most used by companies in Como, Brianza and Milan, because a purchase decision rarely happens on the first visit.
The audience is built from real behaviour on the website, with respect for the user's consent.
Remarketing uses cookies and user data: you need a correctly configured cookie banner and an up-to-date privacy notice. The rules should be checked with your consultant or DPO; we set up the technical side. For more detail see privacy, GDPR and cookies. If your company works between Cantù and Ticino, the topic also involves Swiss rules.
The audiences of a display campaign are defined by combining interests, purchase intent, custom audiences, first-party data and similar audiences, with targeted exclusions. The Cantù agency starts from the ideal customer of your company in Como or Milan, then checks which audiences bring clicks and enquiries.
A display campaign needs banners in several formats: rectangles, wide banners, vertical spaces and mobile versions, plus responsive ads made of images, headlines and texts. The Cantù team creates graphics and photos in-house, for companies in Como and Brianza with a consistent image.
YouTube video ads are spots shown before, during or alongside videos, aimed at audiences chosen by interests and behaviour, even in a specific area such as Como, Brianza or Milan. The format depends on the goal: awareness, website visits or enquiries.
Consent Mode makes Google tags adapt to the choices users make in the cookie banner, to handle measurement and advertising consistently. For the legal aspects, check with your consultant or DPO. In Cantù we configure it for companies in Como, Brianza and Milan.
Smart bidding is the set of automated bidding strategies in Google Ads: the algorithm adjusts the bid at every auction based on conversion signals. For companies in Como and Brianza we use it with well-tracked conversions and constant supervision from our team in Cantù.
