The types of audience you can choose
The audiences of a display campaign are defined by combining different criteria, so that ads are shown only to the people worth reaching for your company in Como, Cantù or Milan.
Who do you want to reach with display?
Tell us about your ideal customer: we will build the right audiences for your campaign.
A display campaign needs banners in several formats: rectangles, wide banners, vertical spaces and mobile versions, plus responsive ads made of images, headlines and texts. The Cantù team creates graphics and photos in-house, for companies in Como and Brianza with a consistent image.
YouTube video ads are spots shown before, during or alongside videos, aimed at audiences chosen by interests and behaviour, even in a specific area such as Como, Brianza or Milan. The format depends on the goal: awareness, website visits or enquiries.
A YouTube campaign needs videos designed for the platform: a strong opening in the first seconds, a single clear message, subtitles and formats suited to the placements. The Cantù video team produces them in-house, also in several versions, for companies in Como, Brianza and Milan.
Smart bidding is the set of automated bidding strategies in Google Ads: the algorithm adjusts the bid at every auction based on conversion signals. For companies in Como and Brianza we use it with well-tracked conversions and constant supervision from our team in Cantù.
You integrate campaigns, website, photos and videos by entrusting them to a single team: in Cantù we develop the website, produce the visual content and manage Google Ads, with consistent messages for companies in Como, Brianza and Milan.