The material for a well-made campaign
A good set of creatives includes quality images, the logo, short headlines, descriptive texts and, when needed, a video. Our Cantù team produces photos, video and graphics in-house, so for companies in Como and Brianza the materials are consistent with the brand identity from the start.
- Landscape and square images
- Logo in different versions
- Alternative headlines and descriptions
YouTube video ads are spots shown before, during or alongside videos, aimed at audiences chosen by interests and behaviour, even in a specific area such as Como, Brianza or Milan. The format depends on the goal: awareness, website visits or enquiries.
A YouTube campaign needs videos designed for the platform: a strong opening in the first seconds, a single clear message, subtitles and formats suited to the placements. The Cantù video team produces them in-house, also in several versions, for companies in Como, Brianza and Milan.
A Demand Gen campaign in Google Ads uses images and videos to build interest on YouTube, Discover and Gmail among people who have not yet searched for your product. It works alongside search and remarketing and is useful for companies in Como, Brianza and Milan that want to be discovered.
You integrate campaigns, website, photos and videos by entrusting them to a single team: in Cantù we develop the website, produce the visual content and manage Google Ads, with consistent messages for companies in Como, Brianza and Milan.
Negative keywords are terms you exclude from the campaign, so the ad does not appear for searches that bring no customers, such as people looking for free things or jobs. They reduce wasted budget. From Cantù we update the list for companies in Como and Milan after every review of search terms.