When it makes sense to use it
Demand Gen works alongside search campaigns and remarketing: search intercepts people who already have a need, Demand Gen helps create it. It works best with polished visual creatives, well-defined audiences and a measurable goal.
We do not promise results: we assess suitability case by case, starting from product, market and available materials. For the basics see Google campaigns.
What you need to get started
Our Cantù team prepares with you what is needed for a Demand Gen campaign.
Want to assess a Demand Gen campaign?
Tell us about your company: we will tell you whether this campaign is right for you.
To reach an audience across Como, Milan and Ticino with display you set up separate geographic areas, with messages, language and budget suited to each zone. An agency in Cantù, close to Lugano and Milan, distinguishes Italian and Swiss habits and compares results zone by zone.
To avoid unsuitable sites you use Google Ads exclusions: lists of sites, apps and YouTube channels, sensitive categories and brand suitability settings, updated by checking placements. NewVisibility oversees them for campaigns of companies in Como, Cantù and Brianza.
In Cantù, videos and banners for Google campaigns are created by NewVisibility, a Google Partner agency with an in-house development, photo, video, graphics and marketing team. It works with companies in Como, Brianza, Milan and Canton Ticino, with bespoke websites as landing pages and CSSDA awards on some projects.
Consent Mode makes Google tags adapt to the choices users make in the cookie banner, to handle measurement and advertising consistently. For the legal aspects, check with your consultant or DPO. In Cantù we configure it for companies in Como, Brianza and Milan.
Smart bidding is the set of automated bidding strategies in Google Ads: the algorithm adjusts the bid at every auction based on conversion signals. For companies in Como and Brianza we use it with well-tracked conversions and constant supervision from our team in Cantù.