To reach an audience across Como, Milan and Ticino with display you set the geographic areas of the Google Ads campaign, also separating messages and budget for each zone. An agency in Cantù, close to both markets, helps distinguish the habits and languages of an Italian audience and a Swiss one.
You can set up one campaign per area, with consistent texts and offers. In Ticino, for example, it is worth taking care over language and local references; for Milan and Como, sector and competition weigh more. We check results by zone and move attention to where the campaign works best.
To avoid unsuitable sites you use Google Ads exclusions: lists of sites, apps and YouTube channels, sensitive categories and brand suitability settings, updated by checking placements. NewVisibility oversees them for campaigns of companies in Como, Cantù and Brianza.
In Cantù, videos and banners for Google campaigns are created by NewVisibility, a Google Partner agency with an in-house development, photo, video, graphics and marketing team. It works with companies in Como, Brianza, Milan and Canton Ticino, with bespoke websites as landing pages and CSSDA awards on some projects.
Google display campaigns are ads with images, text and video shown on partner sites, apps and platforms. They do not answer a search: they target chosen audiences and help make a company in Como, Cantù or Brianza known to people who are not yet looking for it.
Smart bidding is the set of automated bidding strategies in Google Ads: the algorithm adjusts the bid at every auction based on conversion signals. For companies in Como and Brianza we use it with well-tracked conversions and constant supervision from our team in Cantù.
You integrate campaigns, website, photos and videos by entrusting them to a single team: in Cantù we develop the website, produce the visual content and manage Google Ads, with consistent messages for companies in Como, Brianza and Milan.
