Google display campaigns are ads with images, text and video that appear on partner sites, apps and platforms in the Google network. They do not answer a search: they target audiences chosen by interests and behaviour, and are ideal for making a company in Como, Cantù or Brianza known to people who are not yet looking for it.
They work well alongside Google Ads campaigns on search.
The same message adapts to different formats and spaces, from banners on website pages to placements in apps. For companies between Milan and Lugano this means covering the digital places where your audience spends its time.
Write to us: we will propose a display strategy for your company in Como, Brianza or Ticino.
Remarketing shows targeted ads to people who have already visited your website or watched your videos, reminding them of the products and services they saw. It is widely used by companies in Como, Brianza and Milan and requires a correct cookie banner, to be checked with your consultant or DPO.
The audiences of a display campaign are defined by combining interests, purchase intent, custom audiences, first-party data and similar audiences, with targeted exclusions. The Cantù agency starts from the ideal customer of your company in Como or Milan, then checks which audiences bring clicks and enquiries.
A display campaign needs banners in several formats: rectangles, wide banners, vertical spaces and mobile versions, plus responsive ads made of images, headlines and texts. The Cantù team creates graphics and photos in-house, for companies in Como and Brianza with a consistent image.
A Performance Max campaign is a Google Ads format that uses automation to show ads across several channels, such as Search, Shopping, YouTube and Display, with a single campaign. You provide goals and materials. From Cantù we manage it for companies in Como, Brianza and Milan.
Consent Mode makes Google tags adapt to the choices users make in the cookie banner, to handle measurement and advertising consistently. For the legal aspects, check with your consultant or DPO. In Cantù we configure it for companies in Como, Brianza and Milan.
