Checking placements is part of the daily management of campaigns for companies between Como, Brianza and Milan.
Brand safety
Protecting the brand where it appears
To prevent ads from appearing on unsuitable sites you use Google Ads exclusions: lists of sites, apps and YouTube channels not to use, sensitive content categories and brand suitability settings. For a company in Como or Cantù it is a concrete protection of its image.
Exclusions are not a one-off setting: the list is updated by checking where the ads have appeared.
The tools
What we check in every campaign
- Lists of excluded sites and apps
- Sensitive content categories to avoid
- Placement reports showing where the ads appeared
- Exclusion of unsuitable YouTube channels
Want campaigns under control?
Write to us: we will explain how we oversee the placements of display campaigns.
In Cantù, videos and banners for Google campaigns are created by NewVisibility, a Google Partner agency with an in-house development, photo, video, graphics and marketing team. It works with companies in Como, Brianza, Milan and Canton Ticino, with bespoke websites as landing pages and CSSDA awards on some projects.
Google display campaigns are ads with images, text and video shown on partner sites, apps and platforms. They do not answer a search: they target chosen audiences and help make a company in Como, Cantù or Brianza known to people who are not yet looking for it.
Remarketing shows targeted ads to people who have already visited your website or watched your videos, reminding them of the products and services they saw. It is widely used by companies in Como, Brianza and Milan and requires a correct cookie banner, to be checked with your consultant or DPO.
You integrate campaigns, website, photos and videos by entrusting them to a single team: in Cantù we develop the website, produce the visual content and manage Google Ads, with consistent messages for companies in Como, Brianza and Milan.
Negative keywords are terms you exclude from the campaign, so the ad does not appear for searches that bring no customers, such as people looking for free things or jobs. They reduce wasted budget. From Cantù we update the list for companies in Como and Milan after every review of search terms.