Negative keywords are terms you exclude from the campaign, so your ad does not appear for searches that bring no customers. They are a key tool for reducing wasted budget. From Cantù, for companies in Como and Brianza, we update the list by looking at the real searches that triggered the ads.
Every business has its own, but some categories recur.
The list is not written once: every review of search terms adds new exclusions. This is part of the monitoring we carry out as a Google Partner agency, within the Google campaigns service, also for clients between Milan and Lugano.
An effective text ad picks up the user's search, clearly says what you offer and invites a specific action, with headlines and descriptions consistent with the landing page. It is tested with several variants and improved over time. We do it from Cantù for companies in Como, Brianza and Milan.
Ad extensions, now called assets, are additional information such as page links, phone number, address and callouts. They make the ad more complete and offer more ways to contact you. For a business in Cantù, Como or Lugano, address and phone number are particularly useful.
To get found on Google in Como or Lugano you set up a Search campaign with precise geographic areas and keywords that include the territory. The ad then appears to people searching for your service in the chosen area, from the province of Como to Canton Ticino, including Brianza.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
Quality Score is the score Google uses to rate the relevance of ad, keyword and landing page. Higher quality helps you appear better and spend more efficiently. For companies in Como and Milan we work on ads and website together, from our studio in Cantù.
