The ad brings the click, the page brings the enquiry.
That is why we also take care of the landing page: find out about our work on the website.
Effective ad
What makes a text ad effective
An effective text ad picks up the user's search, clearly says what you offer and invites a specific action. For businesses in Como and Brianza we write concrete copy from Cantù, without promises you cannot keep.
Headlines
Pick up the searched word and the benefit
Descriptions
Explain what you offer and what sets your company apart
Call to action
A clear request: call, enquire, find out
Consistency
The same message on the landing page
Method
Write, test, improve
By preparing several headlines and descriptions, the system combines them and shows which ones work best. With the help of AI we generate variants that we then review by hand, keeping the right tone for your audience between Milan and Lugano.
Want ads written for your customers?
Write to us: the Cantù team will reply.
Ad extensions, now called assets, are additional information such as page links, phone number, address and callouts. They make the ad more complete and offer more ways to contact you. For a business in Cantù, Como or Lugano, address and phone number are particularly useful.
To get found on Google in Como or Lugano you set up a Search campaign with precise geographic areas and keywords that include the territory. The ad then appears to people searching for your service in the chosen area, from the province of Como to Canton Ticino, including Brianza.
Competitor analysis on Google looks at who appears for your keywords, with which ads and to which pages. It helps find the space where your offer stands out. We do it before launching the campaign, for companies in Como, Brianza and Milan.
Quality Score is the score Google uses to rate the relevance of ad, keyword and landing page. Higher quality helps you appear better and spend more efficiently. For companies in Como and Milan we work on ads and website together, from our studio in Cantù.
Remarketing shows targeted ads to people who have already visited your website or watched your videos, reminding them of the products and services they saw. It is widely used by companies in Como, Brianza and Milan and requires a correct cookie banner, to be checked with your consultant or DPO.