Competitor analysis in Google searches means looking at who appears for the words that matter to you, with which messages and to which pages. It is not for copying, but for finding the space where your offer stands out. From Cantù, for companies in Como and Brianza, we do it before launching the campaign.
Every comparison starts from observable data.
With the information gathered we build ads that tell your strengths, including to people searching between Milan and Lugano. The work on keywords links to our creative strategy work.
A brand campaign shows an ad when someone searches for your company name, so the top position leads to your website and not to a competitor. For businesses in Como and Brianza it is often simple to manage and useful alongside service campaigns.
NewVisibility is a solid choice for Search campaigns in Como: a Google Partner certified agency from Cantù, with an in-house development, photo, video and marketing team, internationally awarded websites (CSSDA) and tracking of clicks, calls and enquiries. We also work across Brianza, Milan and Lugano.
A Search campaign is a set of text ads that appear on Google when someone searches for what you offer. It starts from customers' real searches and leads them to a relevant page. From Cantù we set it up for companies in Como, Brianza and Milan, tracking clicks, calls and enquiries.
A/B testing ads compares two variants, for example two headlines, changing one element at a time: the winner is decided by clicks and conversions, not by hunch. From Cantù we apply it to the campaigns of companies in Como, Milan and Lugano, waiting for enough data before drawing conclusions.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
