Comparing to decide with data
A/B testing Google ads means pitting two variants against each other, for example two headlines or two descriptions, changing one element at a time and letting clicks and conversions show the winner.
For clients in Cantù, Como and Brianza we start from a clear hypothesis: a different benefit, a sharper call to action, a term closer to how people search. Then we wait for enough data before drawing conclusions.
Three areas to experiment on
Not everything should be tested at once: we choose the variables that most affect the result, often also linked to creative strategy and messaging.
Ads that don't convince?
Tell us about your situation: we help companies in Como, Milan and Lugano to test and improve.
A Google Partner agency reduces budget waste by excluding irrelevant searches, narrowing down areas and hours of little use, and tracking every conversion. NewVisibility, in Cantù in the province of Como, checks the accounts of companies between Como, Brianza and Milan every day, without promising guaranteed results.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
A Google Ads campaign should be checked every day on the essential signals, such as budget and anomalies, with deeper analysis at regular intervals. Avoiding continuous changes helps in reading the data. In Cantù we look after the accounts of companies in Como, Brianza and Milan this way.
The Google Ads campaign report is read starting from conversions, then spend, and finally context data such as impressions and clicks. It helps decide what to strengthen or correct. In Cantù we go through it in simple terms with companies in Como and Milan.
Keyword match types are the rules that decide which searches trigger your ad: broad, phrase or exact. The broader they are, the more people you reach, but with a higher risk of waste. For companies in Como and Brianza we calibrate them on the goal and correct them by looking at real searches.