The daily check is there to catch an exhausted budget, ads that have not been approved or abnormal spikes. The most important decisions, such as changing bidding strategy or restructuring groups, require enough data instead. In Cantù we look after the accounts of companies in Como, Brianza and Milan this way.
Too many changes in quick succession confuse the algorithm and make results unreadable; too few let waste carry on. The right rhythm depends on volumes and goals, and is defined together within our Google campaign services.
The Google Ads learning phase is the period in which the algorithm collects data after launch or a major change, and results can fluctuate. For companies in Como, Brianza and Milan we plan our interventions from Cantù, avoiding judging or changing things too early.
To handle the seasonality of a business in Brianza you analyse the history of searches and conversions, anticipate peaks and adjust budget, ads and bids by period. From Cantù we plan with companies in Como, Brianza and Milan, so the campaign starts before demand does.
AI for Google Ads is used to generate variants of texts, images and videos and to analyse data, always with human supervision. In Cantù we use it for the campaigns of companies in Como, Brianza and Milan, keeping consistency with your market and your tone of voice.
Quality Score is the score Google uses to rate the relevance of ad, keyword and landing page. Higher quality helps you appear better and spend more efficiently. For companies in Como and Milan we work on ads and website together, from our studio in Cantù.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
