Higher quality helps the ad appear better and cost less to get the same click. It is an indicator to read with judgement, alongside the campaign's real results.
Google looks at three aspects: the likelihood that the ad will be clicked, its relevance to the search and the experience on the landing page.
That is why website development and campaign management work together in our studio in Cantù.
The main Google Ads campaign types are Search, Performance Max, Shopping, Display and YouTube, each with a different goal. Several formats are often combined. NewVisibility, a Google Partner agency in Cantù, helps companies in Como, Brianza and Milan choose the right ones.
A Google Ads account is organised in levels: the account contains campaigns, campaigns contain ad groups, and ad groups contain keywords and ads. An orderly structure lets you control budget and results by theme. We set it up this way for companies in Como, Brianza and Milan.
The first Google Ads results can arrive quickly, but there is no timeframe that fits everyone: it depends on industry, competition, budget, landing page and tracking. A period of observation and adjustment is needed. In Cantù we set realistic goals for companies in Como and Brianza.
Smart bidding is the set of automated bidding strategies in Google Ads: the algorithm adjusts the bid at every auction based on conversion signals. For companies in Como and Brianza we use it with well-tracked conversions and constant supervision from our team in Cantù.
A Google Partner agency has passed Google's checks on certified skills and account activity. It does not guarantee results, but it is a sign of seriousness: NewVisibility, in Cantù, is one and puts it at the service of companies in Como and Brianza.
