The first Google Ads results can arrive quickly, because ads are shown as soon as the campaign is approved, but a well-calibrated campaign needs a period of observation and adjustment. There is no timeframe that fits everyone.
It depends on the industry, competition, budget, the quality of the landing page and tracking. For companies in Como and Brianza we start from clear goals and read the data calmly.
That is why we do not promise guaranteed results: we explain what to look at and how to decide on corrections, also for clients between Milan and Lugano.
Google ads are paid and start straight away; organic results are earned over time with an optimised website and content. They are complementary routes. For companies in Como, Brianza and Milan we often work on both, from our studio in Cantù.
Google Ads for B2B works when it intercepts specific searches from people looking for a supplier or a solution: volumes are often low but qualified. We do not guarantee results, but we build measurable campaigns for companies in Como and Brianza, which can be linked to the CRM.
The most common Google Ads mistakes are vague goals, keywords that are too generic, missing tracking and neglected landing pages. Without constant monitoring the budget gets dispersed. We often see them in companies in Como, Brianza and Milan that start on their own.
A Search campaign is a set of text ads that appear on Google when someone searches for what you offer. It starts from customers' real searches and leads them to a relevant page. From Cantù we set it up for companies in Como, Brianza and Milan, tracking clicks, calls and enquiries.
A Performance Max campaign is a Google Ads format that uses automation to show ads across several channels, such as Search, Shopping, YouTube and Display, with a single campaign. You provide goals and materials. From Cantù we manage it for companies in Como, Brianza and Milan.
