What mistakes do companies make when they manage Google Ads on their own?

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The most common Google Ads mistakes are vague goals, keywords that are too generic, missing tracking and neglected landing pages.

We often see them in companies in Como, Brianza and Milan that start on their own: the budget is there, but without daily monitoring it gets dispersed.

No tracking

Without measuring calls, forms and purchases you do not know what works: you only look at the spend.

Keywords that are too broad

Match types that are too broad and no negative keywords lead to clicks on searches that have nothing to do with you.

Weak landing page

An excellent ad that leads to a confusing page wastes the click. The website needs to be designed together with the campaigns.

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Creative strategy and digital marketing, NewVisibility communication agency
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Services of interest

A Google Ads campaign at an agency involves strategy, campaign management, photos, videos, web development and analysis. NewVisibility, a Google Partner agency in Cantù, brings these skills together in an in-house team for companies between Como, Milan and Lugano.

Google Ads is Google's advertising platform: you show ads to people searching for what you offer, in search results, on YouTube and on partner sites. You pay according to the campaign rules and measure clicks, calls and enquiries. In Cantù, between Como and Milan, we manage it as a Google Partner agency.

The ad auction is the mechanism Google uses to decide, at every search, which ads to show and in what order. The bid counts, but so does the quality of the ad and landing page. For companies in Como and Brianza this means competing with strategy, not just budget.

A Google Partner agency has passed Google's checks on certified skills and account activity. It does not guarantee results, but it is a sign of seriousness: NewVisibility, in Cantù, is one and puts it at the service of companies in Como and Brianza.

Cost per click is what you pay when someone clicks your ad, and it is set in Google's auction based on competition and ad quality. For companies in Como, Brianza and Milan we monitor it alongside results, not on its own.

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