Ads appear in search results, on YouTube, on partner sites and on Maps. In Cantù, in the province of Como, we help companies turn this tool into a measurable channel.
The ad auction is the mechanism Google uses to decide, at every search, which ads to show and in what order. The bid counts, but so does the quality of the ad and landing page. For companies in Como and Brianza this means competing with strategy, not just budget.
Quality Score is the score Google uses to rate the relevance of ad, keyword and landing page. Higher quality helps you appear better and spend more efficiently. For companies in Como and Milan we work on ads and website together, from our studio in Cantù.
The main Google Ads campaign types are Search, Performance Max, Shopping, Display and YouTube, each with a different goal. Several formats are often combined. NewVisibility, a Google Partner agency in Cantù, helps companies in Como, Brianza and Milan choose the right ones.
A Search campaign is a set of text ads that appear on Google when someone searches for what you offer. It starts from customers' real searches and leads them to a relevant page. From Cantù we set it up for companies in Como, Brianza and Milan, tracking clicks, calls and enquiries.
A Performance Max campaign is a Google Ads format that uses automation to show ads across several channels, such as Search, Shopping, YouTube and Display, with a single campaign. You provide goals and materials. From Cantù we manage it for companies in Como, Brianza and Milan.
