What counts in the auction
Google combines several factors every time someone runs a search.
Want to compete smartly?
From Cantù we manage campaigns for companies in Como, Milan and Lugano: write to us to talk it through.
Quality Score is the score Google uses to rate the relevance of ad, keyword and landing page. Higher quality helps you appear better and spend more efficiently. For companies in Como and Milan we work on ads and website together, from our studio in Cantù.
The main Google Ads campaign types are Search, Performance Max, Shopping, Display and YouTube, each with a different goal. Several formats are often combined. NewVisibility, a Google Partner agency in Cantù, helps companies in Como, Brianza and Milan choose the right ones.
A Google Ads account is organised in levels: the account contains campaigns, campaigns contain ad groups, and ad groups contain keywords and ads. An orderly structure lets you control budget and results by theme. We set it up this way for companies in Como, Brianza and Milan.
A Performance Max campaign is a Google Ads format that uses automation to show ads across several channels, such as Search, Shopping, YouTube and Display, with a single campaign. You provide goals and materials. From Cantù we manage it for companies in Como, Brianza and Milan.
Smart bidding is the set of automated bidding strategies in Google Ads: the algorithm adjusts the bid at every auction based on conversion signals. For companies in Como and Brianza we use it with well-tracked conversions and constant supervision from our team in Cantù.