How is a Google Ads account structured?

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A Google Ads account is organised in levels: the account contains campaigns, campaigns contain ad groups, and ad groups contain keywords and ads.

An orderly structure lets you assign different budgets, check results by theme and correct quickly. We set it up this way for companies in Como, Brianza and Milan.

The levels

How the account is organised

Each level has a precise function.

Account
Billing, access and links
Campaign
Goal, budget, areas and languages
Ad group
A well-defined search theme
Keywords
The searches that trigger the ads
Ads and assets
Copy, images and information shown
Behind the scenes

Work done in-house

Creatives, websites and tracking come from the same team in Cantù: the account stays orderly and connected to what happens on the website.

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Portfolio

Our work

Want an orderly, transparent account?

Write to us: we will show you how we organise campaigns.

Services of interest

The first Google Ads results can arrive quickly, but there is no timeframe that fits everyone: it depends on industry, competition, budget, landing page and tracking. A period of observation and adjustment is needed. In Cantù we set realistic goals for companies in Como and Brianza.

Google ads are paid and start straight away; organic results are earned over time with an optimised website and content. They are complementary routes. For companies in Como, Brianza and Milan we often work on both, from our studio in Cantù.

Google Ads for B2B works when it intercepts specific searches from people looking for a supplier or a solution: volumes are often low but qualified. We do not guarantee results, but we build measurable campaigns for companies in Como and Brianza, which can be linked to the CRM.

Cost per click is what you pay when someone clicks your ad, and it is set in Google's auction based on competition and ad quality. For companies in Como, Brianza and Milan we monitor it alongside results, not on its own.

A Search campaign is a set of text ads that appear on Google when someone searches for what you offer. It starts from customers' real searches and leads them to a relevant page. From Cantù we set it up for companies in Como, Brianza and Milan, tracking clicks, calls and enquiries.

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