How does cost per click work?

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Cost per click is what you pay each time someone clicks your Google ad: it is set in an auction and varies from keyword to keyword.

You set the maximum you are willing to spend for a click and a daily cap. For the companies in Cantù, Como and Milan that we help get found on precise searches, the actual value depends on competition, ad quality and the relevance of the page.

The auction sets the price

Every search triggers an auction among interested advertisers: you do not always pay the maximum you indicated.

Quality lowers spend

Relevant ads and well-kept pages help you get clicks on better terms than those with generic ads.

Cost must be read alongside results

One expensive click that brings a quote request can be worth more than a hundred cheap clicks with no enquiries.

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Want to check the cost per click of your campaigns?

We reply from Cantù, for companies in Como, Brianza and Lugano.

Services of interest

Competitive keywords cost more because many advertisers want the same search and Google's auction pushes the price of the click up. From Cantù, for companies near Como and Milan, we analyse the industry and also choose more specific searches.

The return of a Google Ads campaign is evaluated by comparing the investment with tracked conversions: calls, enquiries and purchases, also considering lead quality. As a Google Partner agency in Cantù, for companies in Como and Milan, we make every result measurable.

Yes, you can start with a trial Google Ads campaign on a limited goal and with tracking active, to collect data before investing more. We offer it from Cantù to companies in Como and Brianza that want to start cautiously.

To improve the quality of Google Ads leads you exclude irrelevant searches, refine ads and page around the ideal customer, and measure the enquiries that became deals. From Cantù we do it for companies in Como, Brianza and Milan.

The ad auction is the mechanism Google uses to decide, at every search, which ads to show and in what order. The bid counts, but so does the quality of the ad and landing page. For companies in Como and Brianza this means competing with strategy, not just budget.

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