More advertisers, more contested clicks
Competitive keywords cost more because many companies want to appear on the same search and Google's auction pushes the price of the click up.
It happens in industries where a lead is worth a lot and in Milan and its metropolitan area, where advertisers are numerous. In a smaller area such as Cantù or Brianza, focusing on more precise searches can be a more sustainable route.
How we handle contested keywords
It is not about spending more, but about choosing better: specific searches, negative keywords to exclude useless searches and highly relevant ads. On the most contested searches we assess case by case whether it is worth covering them. To rank organically as well, see SEO content.
The return of a Google Ads campaign is evaluated by comparing the investment with tracked conversions: calls, enquiries and purchases, also considering lead quality. As a Google Partner agency in Cantù, for companies in Como and Milan, we make every result measurable.
Yes, you can start with a trial Google Ads campaign on a limited goal and with tracking active, to collect data before investing more. We offer it from Cantù to companies in Como and Brianza that want to start cautiously.
The industry greatly affects the cost of Google campaigns: competition and the value of a lead change, so there is no average cost valid for everyone. In Milan, Brianza and Como we assess your market before setting the budget.
The ad auction is the mechanism Google uses to decide, at every search, which ads to show and in what order. The bid counts, but so does the quality of the ad and landing page. For companies in Como and Brianza this means competing with strategy, not just budget.
A conversion in Google Ads is a valuable action taken after the ad: a phone call, a submitted form, a purchase. Measuring it lets you judge campaigns on results and not just clicks. In Cantù, between Como and Milan, we define together the conversions that matter for your company.