In Google Ads a conversion can be a phone call, a submitted form, a purchase or a newsletter sign-up. NewVisibility, a Google Partner agency in Cantù, in the province of Como, defines with you which actions really matter for your company, so campaigns are judged on results and not on simple clicks.
Every business has different goals: we choose the ones that make sense for your business in Como, Brianza or Milan.
Not all actions carry the same weight: a quote request is worth more than a page visit. That is why we distinguish primary conversions from supporting ones. To see how this relates to spend, also read how our Google campaigns work.
Write to us from Como, Milan or Lugano: we start from your goals.
To track calls, forms and purchases you configure dedicated events on the website and in the ads, so every contact is attributed to the campaign that generated it. In Cantù we do it for companies in Como, Brianza and Milan, starting from the website and business goals.
Google Tag Manager is Google's free tool for installing and managing website tags and events without changing the code every time. It keeps tracking orderly and verifiable. We configure it from Cantù for companies in Como, Brianza and Milan that run Google Ads campaigns.
To link Google Analytics 4 to Google Ads you associate the two accounts from the Analytics settings and import events as conversions, after checking them. That way you see what users do after the click. We handle it in Cantù for companies between Como and Milan.
Google ads are paid and start straight away; organic results are earned over time with an optimised website and content. They are complementary routes. For companies in Como, Brianza and Milan we often work on both, from our studio in Cantù.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
