To link Google Analytics 4 to Google Ads you associate the two accounts from the Analytics settings and import events as conversions. The link shows what users do after the click. In Cantù, for companies in Como, Brianza and Milan, we configure it and check it with tests on the website.
Analytics and Ads
Why link Google Analytics 4 to Google Ads
- Link between the two accounts
- Events imported as conversions
- Shared audiences for remarketing
- User journeys on the website
Analytics tells the story of behaviour, Google Ads of spend: together they guide decisions.
Before importing events we check that they are correct and not duplicated, because a wrong measurement leads to wrong choices. If the website is well structured, the work is simpler: see how we build a bespoke website.
Consent Mode makes Google tags adapt to the choices users make in the cookie banner, to handle measurement and advertising consistently. For the legal aspects, check with your consultant or DPO. In Cantù we configure it for companies in Como, Brianza and Milan.
Enhanced conversions use first-party data, collected directly on your website and sent to Google in protected form, to measure contacts and purchases better. We assess with you whether to activate them, together with your privacy consultant. We work from Cantù for companies in Como and Milan.
To connect website contacts to the CRM, form enquiries are transferred to the management system with the campaign source, and the commercial outcome can flow back to the ads. We develop these integrations in Cantù for B2B companies in Como, Brianza and Milan.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
The return of a Google Ads campaign is evaluated by comparing the investment with tracked conversions: calls, enquiries and purchases, also considering lead quality. As a Google Partner agency in Cantù, for companies in Como and Milan, we make every result measurable.