What is the campaign learning phase?

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Learning phase

What the learning phase is

The Google Ads learning phase is the period in which the algorithm collects data to work out who to show the ads to and at what bid, after a campaign launches or after a major change.

During this phase results can fluctuate: that is why, with the companies in Como, Brianza and Milan that we look after from Cantù, we avoid intervening in the heat of the moment and judging too early.

What restarts it

Changes of bidding strategy, large budget or goal changes can restart the learning.

How we manage it

We plan the changes, group them together and give the data time to stabilise before evaluating.

What you need to come out of it well

Correctly tracked conversions and an effective landing page, like those from our website service.

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Portfolio

Projects built in Cantù

About to launch a campaign?

We help you start well, from Como to Lugano.

Services of interest

To handle the seasonality of a business in Brianza you analyse the history of searches and conversions, anticipate peaks and adjust budget, ads and bids by period. From Cantù we plan with companies in Como, Brianza and Milan, so the campaign starts before demand does.

AI for Google Ads is used to generate variants of texts, images and videos and to analyse data, always with human supervision. In Cantù we use it for the campaigns of companies in Como, Brianza and Milan, keeping consistency with your market and your tone of voice.

Monthly Google Ads management with NewVisibility includes daily monitoring, ongoing optimisation, reports and a regular review of results. We are a Google Partner agency in Cantù, in the province of Como, and we work with companies between Como, Brianza, Milan and Canton Ticino with a single team.

To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.

The Google Ads campaign report is read starting from conversions, then spend, and finally context data such as impressions and clicks. It helps decide what to strengthen or correct. In Cantù we go through it in simple terms with companies in Como and Milan.

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