How do you use AI to create and optimise Google ads?

You can use AI to create and optimise Google ads to generate variants of texts, images and videos and to analyse data, with human supervision that checks quality and consistency.

At NewVisibility we use AI for content and code, and we apply it to campaigns too: drafts of headlines and descriptions, creative variants, analysis of searches. From Cantù, for companies in Como, Brianza and Milan, the final decision always stays with our team, who know your market and your tone of voice.

Where AI helps

From draft to analysis

AI speeds up the work, but does not replace strategy and control. Images and videos can also come from AI content generation, combined with in-house production.

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Creative strategy and digital marketing, NewVisibility communication agency

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Portfolio

Our team's work in Cantù

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

produzione-video-salone-del-mobile-2025-ferre-bedroom-kaunas.jpg

Gianfranco Ferré Home

Gianfranco Ferré Home Marketing strategy

Marketing

Want more effective Google ads?

Let's talk: from Ticino to Brianza, we will show you how we work with AI.

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Monthly Google Ads management with NewVisibility includes daily monitoring, ongoing optimisation, reports and a regular review of results. We are a Google Partner agency in Cantù, in the province of Como, and we work with companies between Como, Brianza, Milan and Canton Ticino with a single team.

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You optimise a Google Ads campaign by analysing searches, ads, bids and conversions, adding negative keywords and moving budget to the campaigns that perform. In Cantù we look after the accounts of companies in Como, Brianza and Milan this way, with data-based actions and no promise of guaranteed results.

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Smart bidding is the set of automated bidding strategies in Google Ads: the algorithm adjusts the bid at every auction based on conversion signals. For companies in Como and Brianza we use it with well-tracked conversions and constant supervision from our team in Cantù.

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Keyword match types are the rules that decide which searches trigger your ad: broad, phrase or exact. The broader they are, the more people you reach, but with a higher risk of waste. For companies in Como and Brianza we calibrate them on the goal and correct them by looking at real searches.

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Competitive keywords cost more because many advertisers want the same search and Google's auction pushes the price of the click up. From Cantù, for companies near Como and Milan, we analyse the industry and also choose more specific searches.

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