We are a certified Google Partner agency in Cantù, in the province of Como, with development, photo, video and marketing in the same team. For companies between Como, Brianza and Milan the budget is checked every day: no promises of guaranteed results, but a transparent method.
This is where budget is usually lost and what we do to recover it.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
A Google Ads campaign should be checked every day on the essential signals, such as budget and anomalies, with deeper analysis at regular intervals. Avoiding continuous changes helps in reading the data. In Cantù we look after the accounts of companies in Como, Brianza and Milan this way.
The Google Ads learning phase is the period in which the algorithm collects data after launch or a major change, and results can fluctuate. For companies in Como, Brianza and Milan we plan our interventions from Cantù, avoiding judging or changing things too early.
Keyword match types are the rules that decide which searches trigger your ad: broad, phrase or exact. The broader they are, the more people you reach, but with a higher risk of waste. For companies in Como and Brianza we calibrate them on the goal and correct them by looking at real searches.
Competitive keywords cost more because many advertisers want the same search and Google's auction pushes the price of the click up. From Cantù, for companies near Como and Milan, we analyse the industry and also choose more specific searches.
