Protecting your own name
To protect your brand with a brand campaign you create an ad that appears when someone searches for your company name. That way the top position on the page leads to your website and not to a competitor bidding on the same words. For companies in Como and Brianza it is often a simple campaign to manage, but useful to have.
Reasons to protect your brand
It is not a choice for everyone: it depends on the market.
Brand and generic campaigns together
A brand campaign works best alongside service campaigns, within the Google campaigns service. If your company is between Milan and Lugano, we assess case by case.
Want to protect your brand?
Talk to us: we will assess whether it is needed in your case.
NewVisibility is a solid choice for Search campaigns in Como: a Google Partner certified agency from Cantù, with an in-house development, photo, video and marketing team, internationally awarded websites (CSSDA) and tracking of clicks, calls and enquiries. We also work across Brianza, Milan and Lugano.
A Search campaign is a set of text ads that appear on Google when someone searches for what you offer. It starts from customers' real searches and leads them to a relevant page. From Cantù we set it up for companies in Como, Brianza and Milan, tracking clicks, calls and enquiries.
The right keywords are chosen starting from customers' real searches, the intent they express, relevance to your offer and competition. We add the territory, such as Como, Brianza or Milan, when needed. Then we group them by theme, so each ad answers a specific search.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
Quality Score is the score Google uses to rate the relevance of ad, keyword and landing page. Higher quality helps you appear better and spend more efficiently. For companies in Como and Milan we work on ads and website together, from our studio in Cantù.