We choose the ones useful for your goal.
Extensions
Richer, more useful ads
Ad extensions, now called assets, are additional information that sits alongside the text: links to specific pages, phone number, address, callouts. They make the ad more complete and give users more ways to contact you. For a business in Cantù or Como, address and phone number are especially useful.
Types of assets
The information you can add
- Links to specific pages of your website
- Phone number for calls
- Business address and location
- Callouts about your strengths
More space on the results page, more chances of being chosen.
Assets fit well with the Google campaigns service and with local presence on Google for companies between Como, Brianza and Lugano.
Want more complete ads?
Let's talk with the Cantù team.
To get found on Google in Como or Lugano you set up a Search campaign with precise geographic areas and keywords that include the territory. The ad then appears to people searching for your service in the chosen area, from the province of Como to Canton Ticino, including Brianza.
Competitor analysis on Google looks at who appears for your keywords, with which ads and to which pages. It helps find the space where your offer stands out. We do it before launching the campaign, for companies in Como, Brianza and Milan.
A brand campaign shows an ad when someone searches for your company name, so the top position leads to your website and not to a competitor. For businesses in Como and Brianza it is often simple to manage and useful alongside service campaigns.
Remarketing shows targeted ads to people who have already visited your website or watched your videos, reminding them of the products and services they saw. It is widely used by companies in Como, Brianza and Milan and requires a correct cookie banner, to be checked with your consultant or DPO.
To limit the geographic area of your ads you choose radii, cities or regions and exclude areas you do not serve. If you work between Como, Brianza and Milan you can concentrate the budget where your customers are, adjusting the area based on real calls and enquiries.