The choice depends on how your customers travel or find you.
Geographic targeting
Deciding where to show your ads
To limit the geographic area of your ads, Google Ads lets you choose countries, regions, cities, radii around an address or specific areas, and exclude those you are not interested in. If you work between Como, Brianza and Milan you can concentrate the budget where your customers are.
Options
How the area is defined
- Radius around the shop or showroom
- Specific cities and provinces
- Excluding areas you do not serve
- Differentiating ads by area
An area that is too wide scatters the budget, one that is too narrow misses opportunities: the right size is found with data.
We start from your business in Cantù or nearby, observe where calls and enquiries come from and adjust the area. For those working between Italy and Canton Ticino, a separate campaign for Lugano can also be considered. Take a look at our activities in Lugano.
To run Google advertising in Ticino starting from Lugano you set up dedicated campaigns by area, language and Swiss market, separate from the Italian ones. NewVisibility, in Cantù a short distance from the border, works with companies between Como, Milan and Canton Ticino, also looking after the destination website.
To update hours and contact details on Google during holidays you set special hours on the profile in advance, schedule ads for the hours when someone answers, and restore everything afterwards. That way customers in Como, Cantù and Milan never find wrong information.
An agency in Cantù knows the local market better because it works every day with companies in Como, Brianza, Milan and Ticino. NewVisibility is a Google Partner, has an in-house team covering development, photo, video and marketing, and meets you in person, without promising guaranteed results.
Google Ads between Milan and Lugano can be managed by an agency able to work across two markets. NewVisibility, in Cantù between the two cities, sets up geotargeted campaigns and separate tracking for Lombard and Ticino companies, with landing pages dedicated to each audience.
To run Google Ads for the Swiss market you set the targeting on Canton Ticino or the rest of Switzerland, with ads and pages in the language of the people searching. From Cantù, near Como and Lugano, we work with Ticino and Lombard companies with dedicated campaigns.