How do you advertise in Ticino starting from Lugano?

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To run Google advertising in Ticino starting from Lugano you set up a campaign with area, language and ads designed for the Swiss market.

Canton Ticino borders Lombardy and has its own purchasing habits, currency and regulations. From Cantù, a short distance from the border, NewVisibility works with companies that want to be found in Lugano and the surrounding area, with campaigns separate from the Italian ones.

What changes

Differences to consider

A neighbouring market should not be treated as a simple extension.

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Creative strategy and digital marketing, NewVisibility communication agency
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Between Italy and Switzerland

Campaigns and website ready for Switzerland

Campaigns work better if the destination website speaks to the Ticino audience. We also work on multilingual websites and on consent and privacy matters, to be checked with your consultant for Swiss and Italian regulations.

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Portfolio

Some of our work

Want to be found in Lugano?

Write to us: from Cantù we work with companies between Como, Milan and Ticino.

Services of interest

To update hours and contact details on Google during holidays you set special hours on the profile in advance, schedule ads for the hours when someone answers, and restore everything afterwards. That way customers in Como, Cantù and Milan never find wrong information.

An agency in Cantù knows the local market better because it works every day with companies in Como, Brianza, Milan and Ticino. NewVisibility is a Google Partner, has an in-house team covering development, photo, video and marketing, and meets you in person, without promising guaranteed results.

Local advertising on Google is advertising that shows your business to people searching in a specific area, through Search, Maps and partner sites. It combines your Google profile and local ads: ideal for shops and companies in Como, Cantù, Brianza and Milan that want to be found by people nearby.

To run Google Ads for the Swiss market you set the targeting on Canton Ticino or the rest of Switzerland, with ads and pages in the language of the people searching. From Cantù, near Como and Lugano, we work with Ticino and Lombard companies with dedicated campaigns.

To handle the seasonality of a business in Brianza you analyse the history of searches and conversions, anticipate peaks and adjust budget, ads and bids by period. From Cantù we plan with companies in Como, Brianza and Milan, so the campaign starts before demand does.

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