YouTube video ads are spots that appear before, during or alongside videos on the platform and are aimed at audiences chosen by interests, topics and behaviour. You pay according to the ad format chosen in Google Ads, and you can target a specific area, such as Como, Brianza or Milan.
There are formats the viewer can skip after a few seconds, short non-skippable formats and formats designed for discovery in the platform's results. The choice depends on the goal: becoming known, driving website visits or collecting enquiries.
The first moment of the video is decisive: a good spot says straight away who you are and why it is worth watching.
Every campaign starts from a clear goal, which guides format, audience and message.
Write to us from Como, Brianza, Milan or Ticino: together we will assess format and goal.
A YouTube campaign needs videos designed for the platform: a strong opening in the first seconds, a single clear message, subtitles and formats suited to the placements. The Cantù video team produces them in-house, also in several versions, for companies in Como, Brianza and Milan.
A Demand Gen campaign in Google Ads uses images and videos to build interest on YouTube, Discover and Gmail among people who have not yet searched for your product. It works alongside search and remarketing and is useful for companies in Como, Brianza and Milan that want to be discovered.
To reach an audience across Como, Milan and Ticino with display you set up separate geographic areas, with messages, language and budget suited to each zone. An agency in Cantù, close to Lugano and Milan, distinguishes Italian and Swiss habits and compares results zone by zone.
Negative keywords are terms you exclude from the campaign, so the ad does not appear for searches that bring no customers, such as people looking for free things or jobs. They reduce wasted budget. From Cantù we update the list for companies in Como and Milan after every review of search terms.
A Performance Max campaign is a Google Ads format that uses automation to show ads across several channels, such as Search, Shopping, YouTube and Display, with a single campaign. You provide goals and materials. From Cantù we manage it for companies in Como, Brianza and Milan.
