Performance Max or Shopping: which should you choose?

There is no choice that suits everyone: it depends on catalogue, data and goals.

Choosing between Performance Max and Shopping means deciding how much control you want to keep and how much automation to entrust to Google. Standard Shopping campaigns give more control over products and searches; Performance Max opens up more channels with less direct control. The two solutions are often used side by side. For an online shop in Como or Milan we assess the case from Cantù.

Comparison

What changes between the two campaigns

A qualitative comparison, with no promised figures: results depend on your market.

Control

Greater with Shopping, more automatic with Performance Max

Channels

Shopping: search and shop window. Performance Max: all Google channels

Materials

Performance Max also requires texts, images and videos

Data needed

Both depend on a well-kept feed and tracked conversions

When

You start from one and add the other based on the data collected

The method

We decide with your data

We look at catalogue, margins, seasonality and measurement, then propose a structure. If needed, channels can be explored further with social campaigns, which remain a separate service.

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Shopping, Performance Max or both?

Write to us from Brianza, Como or Lugano: we will help you choose the starting point.

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