How to steer Performance Max
You steer Performance Max with assets and audience signals: assets are texts, images and videos that Google combines in ads; signals are indications about who is most likely to convert, such as existing customers or related searches. They do not constrain Google, but they guide it in the initial phase.
For companies in Como and Brianza we produce photos and videos in-house, so the assets are consistent with your brand.
To connect the ERP catalogue to the Google feed you develop an integration that reads products, prices and stock from the ERP or PIM and sends them to Merchant Center regularly. NewVisibility builds it in Cantù for companies in Como, Brianza and Milan.
To promote an e-commerce business in Brianza or Milan on Google Shopping you need a well-kept catalogue, a fast website and campaigns with clear goals, whether local, national or international. From Cantù, near Como, we connect website, feed and campaigns for online shops in the area.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
Remarketing shows targeted ads to people who have already visited your website or watched your videos, reminding them of the products and services they saw. It is widely used by companies in Como, Brianza and Milan and requires a correct cookie banner, to be checked with your consultant or DPO.
To connect website contacts to the CRM, form enquiries are transferred to the management system with the campaign source, and the commercial outcome can flow back to the ads. We develop these integrations in Cantù for B2B companies in Como, Brianza and Milan.